justin bieber & mompreneurs, solopreneurs, entrepreneurs
Never say Never, Never say Never……
That’s right! I am quoting Justin Bieber. Believe me when I say, I cannot believe it myself! After the Grammys last night, you are more than likely at maximum capacity with musical performers, but hear me out……Over the weekend, I joined a group of my friends who have daughters (remember – I only have boys) to go see Justin Bieber, Never Say Never in 3D. I am sure you are saying “NEVER” – that you would never go see this movie. Guess what? The movie was a lot of fun AND I learned something! Besides the fact that Bieber’s mom, grandparents, agent, vocal coach, and Usher tell a compelling story about Justin and his life, the movie is really about branding. You heard correctly – branding. If you are starting a business, growing a business, or rebuilding a business – GO see this movie!
Have I piqued your interest now? I do not want to give away too much of the movie, so I will just say that Justin Bieber and his team did the unthinkable. They built a brand from scratch at lightning speed. Bieber created a brand large enough to sell out Madison Square Garden on his first tour — something other musical artists may never be able to do. Hence – Never say Never.
Guess what type of tools, Bieber & team used in building their brand? If you said, You Tube and Twitter – You are right. If you know someone who doubts the power of these tools, take them on a date to this flick. They will probably Never say Never in regards to Twitter after seeing this movie.
When developing a new business or breathing new life into a current business, it is crucial to believe in oneself, create a strong brand, and live the brand to its fullest. This is what Justin did, and it is what you have to do as a mompreneur, solopreneur, entrepreneur. It is not enough to do just one of these, but you have to do all three — believe, create, and live your brand. Wavering and acting wishy-washy in your own brand is the worst action you can do. If you do not believe in your own brand, no one else will either!
I always live my brand whether making a decision on creating potential logos to what I wear to a conference and everything in between. This is what you have to do when throwing yourself into the ring as a start-up business. Brand is how we differentiate ourselves, claim territory & customers, and leave a lasting impression. One example for me is I am all about “getting a groove back” – it does not matter what type of groove, but getting a new groove after losing a vibe somewhere along the path of life. I am a mom, wife, woman getting a new groove. Recently, I chatted up the camera guy for the Spark and Hustle Recap Video – without even knowing it, “Back in the Groove” entered into my testimonial. I was truly living my brand!
Today is Monday, the start of a new week, & February 14 — Valentine’s Day. It is the perfect day to LOVE your brand. Please share – What is one way that you live and love your brand? AND, do not forget to Never say Never when it comes to your brand and business.
This entry was posted on 02/14/2011 by Rachel Blaufeld. It was filed under Back'nGrooveMom, Branding/Marketing, career change, decision making, entrepreneur, Everything Mompreneur, solopreneur, stay-at- home moms and was tagged with branding, creativity, Everything Mompreneur, expert, how to be a mompreneur?, Justin Bieber, life, social media, spark and hustle, tweeting, twitter, Usher.