prototypes & the attack of the bra-zilla
Time – 5:00 a.m.
Have you ever been so excited that you cannot even get the words out? I am! I am not suffering from writer’s block, but rather an overflow of what wants to come out of my brain…A little crazy!! I always have A LOT to say about everything, but this time, I cannot organize the thoughts to create a blog. I considered shooting a quick video, but then decided that could become a long video of me rambling and rambling and rambling. Obviously, that would not be very EFFECTIVE. So, I am trying to organize the blog this morning, but I cannot say what time I will finish……I am “Bra-zilla” gone mad! (thanks again to a friend for yet another bra related nickname).
Time – 10:30 a.m.
I know that many of you have been waiting for the big reveal of the prototype, and I just wanted to bring you up to speed. I have had so many comments & questions: What are you doing playing with bras all the time?; Are you making a bra?; I wear a 36C; I wear an A cup; What is a “braduct?”; Can I See your prototype? So, here you go with some answers. Backngroovemom is working hard behind the scenes on lingerie-related products. At the moment, I am focusing on a bra related item. That is all I can say for now, but very soon our bra-related products will be available for test marketing! Who knows? I may call on YOU to test market.
This week also involved a quick shopping trip to Victoria’s Secret. We needed a few size B bras for “prototype playtime.” I took advantage of the moment to pick up a few items for myself. I have to put a little plug in for the new Incredible Racerback Demi Bra by V.S. I figured since I have been spending so much time in the company of bras, I would occasionally give a quick review. The Incredible Racer Back is a new style by V.S., and incredibly smooth. It is perfect for under a tight fighting shirt because it shapes smoothly without creating any lines. I have tried the Incredible Bra out, and it is now Backngroovemom- Recommended.
Which brings me back to the Backngroovemom “Braduct”…..Braduct evolved out of a conversation with my 10-year-old (JB) about my upcoming product. Yes, he did sign a non-disclosure, and we have not dared share any information with my 7-year-old (BB). If you know BB, you know that he cannot keep his lips zipped on anything. However, JB expertly identified that Backngroovemom was not creating a product, but rather a Braduct. Braduct is a very important piece of our marketing!
Time – 2 p.m. (home from marketing/branding lunch with @musmanno — which needs its own post)
As for the prototype, Prototype Guy and I are getting ready to manufacture the first batch of Braducts for our own testing and refining. This is a very exciting stage because I am really seeing my idea come alive and start to resemble what I was originally envisioning. WOW! At the same time, Braduct names and marketing are finalizing, so we will be ready for a soft launch before you know it.
I just want to say thanks for bearing with me! I promise not to disappoint at the end of this journey (as prototype guy already recognized, I will be on to product #2 at that point). Looking forward to sharing many Braducts with all of you!